Chinese New Year Through the Eyes of MAKE UP FOR EVER Academy Shanghai

Ready to dive into the festive atmosphere of the Chinese New Year? In China, Shanghai lights up with dazzling fireworks to celebrate the Spring Festival. The MAKE UP FOR EVER Academy invites visitors to join the action with its unique ambiance and ever-creative spirit!

WHEN TRADITION MEETS INNOVATION

Chinese New Year is more than just a celebration: it's a time of sharing, renewal... and style. In China, especially in major cities, this new year brings a host of traditional festivities.

The Shanghai Academy is where passion and creativity know no bounds. This festive period highlights the importance of local culture while embracing an artistic vision with an international focus.

AN INTERNATIONAL RESONANCE

This is the strength of the MAKE UP FOR EVER Academy: a melting pot of cultures and talents from around the world, each bringing their unique personal touch. Since its inception in 2013, the Shanghai Academy has trained over 1,000 passionate students, making it a key hub for professional makeup training in Asia.

The school excels in artistic training, covering a wide range of fields: from beauty makeup to special effects, and the most advanced fashion techniques. Under the guidance of professional makeup artists, students receive training that combines international expertise with sensitivity to the latest Asian makeup trends. This unique approach, blending Western know-how with local inspiration, creates an overflowing energy and open-mindedness that makes the Academy shine beyond borders.

THE LATEST BEAUTY TREND IN CHINA: "SKINIFICATION"

It's impossible to discuss beauty in China without mentioning the current trend: "skinification." This phenomenon involves incorporating skin-beneficial ingredients into makeup products, such as antioxidants and moisturizers. It's the perfect blend of skincare and makeup, aiming for radiant skin through formulations inspired by the most advanced skincare treatments. This beauty revolution, particularly visible in Shanghai, reflects the shift in consumer habits towards multifunctional products that combine performance and well-being. The trend is fully expressed during the Lunar New Year, where appearance plays a central role in traditional performances.

BE READY FOR SOMETHING BIG

With a comprehensive program and renowned speakers, MAKE UP FOR EVER Academy guides its students towards excellence. Every event, like the Chinese New Year, is an opportunity to soak up new inspirations and enrich their artistic universe.

MAKE UP FOR EVER Academy supports these future makeup artists who reinvent the codes and boldly shape the future of beauty.

Stay tuned: To follow the behind-the-scenes action at MAKE UP FOR EVER Academy live, visit our social media. Get inspired and let the magic happen!