MAKE UP FOR EVER Academy places great importance on the handling, confidentiality, and security of your personal data. This privacy policy aims to inform you clearly, simply, and comprehensively about the processing of personal data you provide to us or that we may collect during your browsing on our website, their possible transfer to third parties, as well as your rights and options to control your personal information and protect your privacy. MAKE UP FOR EVER Academy, a corporation with its registered office at 5 rue la Boétie, 75008 Paris, France, registered with the Paris Trade and Companies Register under number B 318 309 267, Siret 31830926700199, is the data controller for personal data collected on the site WWW.ACADEMY.MAKEUPFOREVER.COM in accordance with applicable data protection regulations, including the EU Regulation 2016/679 on the protection of individuals with regard to the processing of personal data and on the free movement of such data (hereinafter "GDPR").

We may collect your personal data on occasions such as:

• Receiving your application for one of our courses;
• Your journey as a candidate for one of our courses;
• The conclusion of the agreement and your admission to MAKE UP FOR EVER Academy;
• Daily management of the training:
  • - Evaluations;
  • - Course sessions (attendance, test results, etc.);
  • - Changes in your family situation (marriage, divorce, relocation, birth, etc.);
  • - Exchanges with teachers, trainers, and administrative staff of MAKE UP FOR EVER Academy;
• Use of information systems and other tools provided by MAKE UP FOR EVER Academy, including connected tools, applications, etc.;
• Your acceptance to receive personalized communications from us via email.

During your purchase journey, you will be able to choose between i) logging into your existing MAKE UP FOR EVER Academy account, ii) creating a new account.

We may also collect your personal data on occasions such as:

• Creating your customer account on our website;
• The course of physical or online training;
• Your acceptance to receive personalized communications from us by email, phone, SMS, or postal mail according to your choices;
• Surveys or satisfaction surveys about your customer experience;
• An interaction with our company via its official social media page or when we offer to reuse content you have published on a social network;
• Your publications/mentions related to our courses on social media;
• Your exchanges with our Teams (Sales, Marketing, Educational);
• Your requests for information addressed to our company;
• Your participation in an event we organize;
• Your internet browsing through cookies or similar technologies or when you click on advertisements related to our courses;
• Receipt of documents.

III. WHAT PERSONAL DATA MAY WE COLLECT?

In our activities, we may collect certain data directly from you via online forms on our website, mobile applications, and in some of our stores or in paper format, for various purposes (see IV for the list of processing purposes).

The information we may collect includes:

• Your identity (Date and place of birth, Nationality, etc.);
• Your contact details (e.g., email address);
• Your personal preferences related to the courses we offer or our website (language);
• Information related to your orders, their tracking, and purchase invoices;
• Information you may provide to our Teams (Sales, Marketing, Educational);
• Your bank details when placing an order on our website;
• Your publications/mentions related to our courses on social media.

During your training journey:

• Your social security number;
• Your title;
• Your employment status (status, contract, etc.) if applicable;
• If applicable, your residence permit;
• Your bank details;
• Your photograph, especially for the purpose of printing your badge;
• Your employee ID;
• Your resume, including your diplomas and previous experiences;
• Your absence requests, vacation, and sick leave dates;
• Your specific requests in case of a disability;
• Your connection logs on the various IT and electronic tools provided to you;
• Any other information you may provide to us.

 

Personal data essential to MAKE UP FOR EVER Academy is marked with an asterisk on each data collection form on our site. If you do not provide this mandatory information, MAKE UP FOR EVER Academy may not be able to respond to your requests and/or provide the requested services. Other information is optional and helps us know you better and improve our communications and services to you. 

Finally, we may collect information related to the use of our website, including your browsing (pages visited, links clicked, etc.). Some of this information may be collected through cookies placed on your device during your browsing on our site. For more information about cookies, please consult our Cookie Management Policy HERE.

IV. FOR WHAT PURPOSES ARE YOUR PERSONAL DATA COLLECTED AND USED?

MAKE UP FOR EVER Academy processes your data to:

• Allow you to create a customer account on our website and applications;
• Manage your access to your online customer account or our applications;
• Process and manage your online orders;
• Ensure the security of online transactions, prevent fraud, payment incidents, and manage debt collection (see our T&Cs for more details);
• Manage customer relations in the context of information requests or complaints you may address to us via our website and/or our Teams (Sales, Marketing, Educational) or our social media pages;
• Manage and optimize your customer experience through a better understanding of our customers;
• Offer adapted and personalized services, particularly within the framework of the evolution of our courses and services;
• Conduct statistical analyses to develop management, measurement, and reporting tools to adapt and improve our commercial, marketing, and training production activities;
• Analyze your preferences and habits, anticipate your needs based on your customer profile and your publications/mentions related to our courses on social media;
• Analyze our brand's performance on social media to produce statistical analyses (market results studies, brand influence, and campaign analysis);
• Highlight our company;
• When we send communications or personalized content, we may use profiling techniques. For transparency within this Policy, profiling is defined as any form of automated processing of personal data consisting of using personal data to evaluate certain personal aspects relating to a natural person, notably to analyze or predict elements concerning that natural person's preferences, interests, behavior, location. In these circumstances, you have the right to withdraw your consent.
• Manage your participation in events you register for;
• Manage your administrative file in execution of the agreement governing the training, including the management of training sessions, payment, sick leave, mutual insurance, and other insurances, etc.;
• Maintain all mandatory documentation related to enrolled individuals in our courses (keeping mandatory books and registers), fulfilling employment-related formalities (mandatory social declarations, notably);
• Identify and authenticate enrolled individuals, manage authorizations and permissions, and trace the use of the MAKE UP FOR EVER Academy Information System (equipment provided, systems, collaborative tools, internet access, collaborative applications, etc.) under the conditions of the Information System Security Charter;
• Manage organizational charts, directories, internal communication, and intranets, as well as conduct surveys and statistical studies, to allow MAKE UP FOR EVER Academy to ensure the organization of training, facilitate.

 

V. WHAT ARE THE LEGAL GROUNDS FOR THE PROCESSING OF YOUR DATA?

MAKE UP FOR EVER Academy processes your personal data based on:

• The execution of the contract between you and MAKE UP FOR EVER Academy, to manage your access to your customer account and to process and track your orders.
• Our legitimate interest: for example, to improve our Courses and Services, ensure our defense, and secure our tools.
• Your consent for data processing, especially for managing personalized commercial prospecting, your browsing data via cookies, etc.
• Compliance with legal obligations, particularly tax-related (retention of purchase invoices) and cosmetic vigilance in accordance with EU Regulation 1223/2009 of November 30, 2009, regarding cosmetic courses.
• The execution of the contract within the framework of the MAKE UP FOR EVER Academy training.

 

VI. WHAT ARE THE RECIPIENTS OF YOUR PERSONAL DATA?

VII. HOW DO WE ENSURE THE CONFIDENTIALITY OF YOUR DATA?

We require our partners and group companies to maintain a level of protection similar to ours regarding your personal data. We apply necessary precautions to ensure the confidentiality and security of your data, preventing them from being altered, damaged, destroyed, or accessed by unauthorized third parties. Your bank details do not transit in plain text on MAKE UP FOR EVER Academy's servers. Payments are made via a secure payment platform, complemented by control measures to ensure the security of purchases made on www.makeupforever.fr and to combat fraud. Your Payment Card details provided during your order never transit in plain text over the network; they are encrypted using the SSL (Secure Socket Layer) protocol.

VIII. DATATRANSFERs ABROAD

Please note that data protection and security requirements vary from place to place and may not offer the same level of protection as those in your home country. You are informed that data concerning you may be transmitted for the purposes mentioned above to companies located in countries outside the European Union that have a lower level of data protection than in the European Union. Before transferring outside the European Union, MAKE UP FOR EVER Academy will take all necessary measures and guarantees to secure such transfers. Before transferring data between different countries, we consider the risks that this operation might create for them; we rely, where appropriate, on frameworks such as the Data Privacy Framework in the United States or standard contractual clauses to ensure the protection of your data rights. In case of data sharing with third parties, we require them to guarantee the same protections as ours regarding your data.

IX. HOW LONG DO WE KEEP YOUR DATA?

The legal retention periods defined by MAKE UP FOR EVER Academy comply with the recommendations of the Commission Nationale Informatique et des Libertés and/or the legal obligations to which MAKE UP FOR EVER Academy is subject. We retain your personal data only for the time necessary to achieve the intended purpose, to meet your needs, or to comply with our legal obligations.

Generally, your personal data is kept in our database:

• If you are a "Prospect" (i.e., if you have never purchased a MAKE UP FOR EVER Academy Course but are subscribed to our communications). Duration: 3 years from the date of data collection. Specificity: This period will be renewed each time you interact with MAKE UP FOR EVER (e.g., participation in an event) or your consent to continue interacting after this period.
• Customer relations service (i.e., claims or information requests) Duration: duration of the request processing plus an additional 5 years. For requests to exercise rights, the duration of request management plus an additional 6 years.
• If you are a "Candidate" (i.e., you apply for a Course offered by MAKE UP FOR EVER Academy): Duration: 2 years from the date of your application.
• If you are a "Learner" (i.e., you are enrolled in a Course offered by MAKE UP FOR EVER Academy). Duration: 5 years from the date of data collection.

When we no longer need to use your personal data, they are deleted from our systems and records or anonymized so that they can no longer identify you. In the context of make up for ever academy training: generally, unless otherwise specified below, your personal data will be retained and processed by make up for ever academy throughout the training period, then for a duration of 5 years from the start of your training, and will then be archived for applicable prescription periods, except for sensitive data collected.

X. WHAT ARE YOUR RIGHTS AND HOW CAN YOU EXERCISE THEM?

In accordance with the regulations in force, including the GDPR, you have the right to access and rectify your personal data, as well as to request their deletion, to object to their processing for legitimate reasons, and to obtain their limitation or portability to the extent applicable. The GDPR specifically provides the following rights:

• Right to information: you have the right to obtain clear, transparent, and understandable information about how we use your personal data and your rights. You will find all this information in this policy.
• Right of access: you have the right to access the personal data that MAKE UP FOR EVER holds about you.
• Right to rectification: you have the right to have your personal data corrected if they are inaccurate or outdated and/or completed if they are incomplete.
• Right to erasure / right to be forgotten: you have the right to have your data erased or deleted. However, this right may be limited by a legal reason or our legitimate interest in retaining your personal data.
• Right to object: you can request at any time to no longer receive our communications related to our offers, news, and events. You can use the hyperlink provided for this purpose in each email or communication we send you. You can also request to receive non-personalized communications about our Courses and services.
• Right to withdraw consent at any time for data processing based on consent: you can withdraw your consent related to our data processing when such processing is based on consent.
• Right to data portability: you have the right to move, copy, or transfer data from our database to another. This right applies only to data you have provided, provided that the processing is based on a contract or your consent and carried out using automated processes.

You also have the right to formulate specific or general directives regarding the retention, deletion, and communication of your data post-mortem.

In the context of MAKE UP FOR EVER Academy training, you can also exercise your rights by email: dpo_academy@makeupforever.fr or by simple mail to the following address: MAKE UP FOR EVER Academy, 110 Avenue Victor Hugo, 92100 Boulogne-Billancourt.

You can request at any time to no longer receive our communications related to our offers, news, and events by using the hyperlink provided for this purpose in each email we send you. You can also contact us by phone at 01 56 45 11 12 (non-premium call) from 9 am to 6 pm, 5 days a week, or by simple mail to the address Customer Service and E-commerce, MAKE UP FOR EVER Academy, 110 Avenue Victor Hugo, 92100 Boulogne-Billancourt.

You also have the right to contact the data protection authority of your country to file a complaint against MAKE UP FOR EVER Academy's data protection and privacy practices. We also wish to inform you of the contacts of other authorities in Europe that you can find and contact on the European Data Protection Board's website: https://edpb.europa.eu/about-edpb/board/members_fr. We may ask you for proof of your identity and all details of your request before processing it.

 

XI. CONTACT DETAILS OF THE DATA PROTECTION OFFICER (DPO)

For any questions related to the collection and processing of your Data by MAKE UP FOR EVER Academy, you can contact our data protection officer at MAKE UP FOR EVER Academy by email at dpo_academy@makeupforever.fr.

 

 

XII. CONTACT DETAILS OF THE DATA PROTECTION OFFICER (DPO)

Minors

MAKE UP FOR EVER Academy is particularly committed to respecting the privacy of minors. It does not collect any data concerning minors under the age of 16, as it does not allow this age group to enroll in its courses. To enroll, a minor must be 16 years old at the start of the course. Failing this, their enrollment will not be possible. Furthermore, MAKE UP FOR EVER Academy requires parental consent for any minor between 16 and 18 years old wishing to enroll in a course. For more information on how we process your personal data, we invite you to read the entire privacy policy. If you do not understand what is written on this page, or if you have doubts about the use of your personal data, we advise you to discuss it with your parents or any other legal representative.

For holders of parental authority

MAKE UP FOR EVER Academy may process the personal data of your child aged 16 to 18. However, as a legal guardian, parental authorization will systematically be required for any enrollment of a minor aged 16 to 18 in one of our courses. As the holder of parental authority over a minor user, you have the possibility to exercise the rights on behalf of your child and assist them in this process. To do so, send your request to the following address: dpo_academy@makeupforever.fr.
 

 

Last update : 19/05/2025