Whether you're planning a romantic dinner with your partner, a night out with friends, or a solo outing, your Valentine's Day makeup should be one that you love! Here are the trends and professional tips for an irresistible look on February 14th.
THE PERFECT COMPLEXION: GLOWY AND NATURAL
A luminous complexion is the foundation of a successful Valentine's Day makeup. This year, the "dewy" look, with a glowy and fresh effect, is a strong trend. Opt for a hydrating base and a light foundation, such as our latest novelty: the Super Boost Skin Tint.
The result: hydrated, comfortable skin with an ultra-natural finish. You can also enhance your complexion with a rosy or peach cream blush, applied to the cheekbones and blended for a healthy glow effect.
BLUSH TRENDS
This year, blush stands out as a true highlight of makeup. Two styles dominate:
• The "cold girl blush": Inspired by winter's rosy cheeks, it is applied to the cheekbones and the bridge of the nose for an "outdoor walk" effect.
• Blush draping: A technique from the 80s brought back to life, the blush is blended upwards towards the temples for a sculpting and ultra-feminine effect.
Pro tip: Favor cream or gel textures for a blended effect and a natural "second skin" result.
ENCHANTING EYES: GRAPHIC EYELINER OR SOFT SMOKY
To highlight your eyes on Valentine's Day evening, two ultra-trendy options are available to you:
• Graphic eyeliner: Perfect for a bold and modern look, it can be worn as a "double liner" or with a touch of vibrant color, such as deep red or burgundy. For this, nothing beats our Aqua Resist Color Ink, for intense pigmentation that withstands all challenges.
• Soft smoky eyes: Timeless, it reinvents itself this year in a softer version, with warm tones (brown, copper, taupe). The "smudged liner" effect, very trendy in the 2000s, gives a mysterious and sensual look for a rebellious "teenager" look à la Avril Lavigne, remember? For this look, opt for our Aqua Resist Color Pencil, the perfect pencil to blend, with adjustable intensity according to your desires!
Pro tip: Always work a cream base on the eyelids before applying shadows to intensify the pigments and ensure perfect wear all evening.
IRRESISTIBLE LIPS: "JUICY LIPS" OR "STAINED LIPS"
Effect Lipstick remains a must for a successful Valentine's Day makeup. This year, two styles stand out:
• The "juicy lips" effect: Inspired by the return of gloss textures, this effect gives plump and ultra-shiny lips, often achieved with a tinted balm or plumping gloss with rosy or nude undertones like our newest Super Boost Lip Gloss available in 2 finishes: shiny or pearly.
• The "stained lips" effect: A more natural look, like bitten lips, achieved by tapping your favorite lipstick with your finger for a more diffused and sensual finish.
Pro tip: Before applying your lip product, lightly exfoliate your lips and apply a hydrating balm for an even application and optimal comfort.
THE LITTLE EXTRA: TOUCH OF HIGHLIGHTER
To finalize your Valentine's Day makeup, add a touch of highlighter to strategic points (top of the cheekbones, bridge of the nose, Cupid's bow). This will elegantly highlight these parts of the face that emphasize femininity. You will find all the highlighter shades you dream of in our HD Skin Blush & Glow Palette.
Pro tip: A cream highlighter will give an even more blended and natural effect on the skin.
SET AND PROLONG THE WEAR
To keep your makeup flawless all evening, finish with a long-lasting hydrating setting spray. If you plan a lively evening, take a compact mattifying powder and your gloss or tinted balm for touch-ups.
Whether you opt for intense eyes, bold lips, or a glowy complexion, your Valentine's Day makeup should above all reflect you. Get inspired by the trends, dare the textures, and most importantly, have fun with your makeup!
Ready to shine for February 14th?
